Roger Beharry Lall
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Salesforce released a new edition of its marketing application, Marketing Cloud Growth Edition, on February 20, 2024. An artificial intelligence (AI)–enabled, value-priced bundle aimed at small businesses, the new offering further cements t...
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On December 6, Microsoft hosted an exclusive analyst session to showcase the new Copilot capabilities for Microsoft Dynamics 365 Business Central. Already utilized by more than 30,000 small and medium-sized businesses (SMBs) worldwide, the ...
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SugarCRM hosted Connected 2023, its tri-country customer conferences, held in Austin, Texas; Cologne, Germany; and London, United Kingdom, from September to October 2023. The series, attended by a total of approximately 500 customers, was c...
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This IDC Tech Buyer Presentation delves into IDC's newest model, the experience-orchestrated business (X-O business), presented at FutureIT Toronto 2024: AI, Security & The Future of IT Agenda on April 23, 2024, in Canada. In an AI-driv...
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This IDC Perspective is a collaborative effort that highlights many of the key announcements, topics, and themes from Adobe's 2024 Summit event. "As expected, the primary topic at Adobe's 2024 Summit was GenAI," said Alan Webber, program vi...
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This IDC Survey presentation analyzes responses from line-of-business leaders with martech responsibilities in organizations with fewer than 1,000 employees (i.e. small and medium-sized businesses — SMBs). This IDC QuickPoll Survey on AI-en...
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4-Os of Next Gen Marketing
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AI Martech usecase taxonomy - SMB
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AI implementations and the dawn of the Experience Orchestrated Business
More results for Planned Research